About Us

Our Story

charlotteI was 37 when my husband and I decided to start a family. I was two years out from finishing residency and things were great.  We tried for 6 months and with no success we were referred to a wonderful fertility doctor. After completing our testing, my doctor recommended that we try IVF. We started in Oct 2013, and had a successful IVF cycle. We were so excited! We only had three embyros that successfully fertilized and of those only one was transferred. Two weeks later we were pregnant and overjoyed! Then, we went in for our first set of labs 48 hours later, and my hormone levels were declining and we lost the pregnancy. We were reassured that this was common and not to lose heart.  So we didn’t – but it was tough. We tried another cycle and were only able to retrieve and freeze one viable embryo. My hormones were not compatible for a successful transfer so my husband, doctor and I decided to regroup… Read more

Our Supplement

Our current formulation is based on ACOG recommendations (American Congress of Obstetricians and Gynecologists) and research data – specifically looking at IVF (in vitro fertilization). Here’s the quick tutorial for IVF and fertility. Through my relationship with Kyle Rose, my clinic’s dietician, we spoke about my supplements and thought there has to be an easier, better way for women. The following is a list of our 6 core ingredients. The following narrative is the research data which provides evidence for the different ways that these supplements will improve female fertility… Read more

Here’s the Quick Tutorial for IVF and Fertility

For successful fertilization you need a healthy egg and healthy sperm. But what does that mean? For women, all the eggs she will ever have are developed at birth. Each month, a woman will mature one egg, which will be released (ovulation) into the uterus… in hopes of being fertilized! As a woman ages, her egg count diminishes. And, her response to hormones also diminishes as she ages. This is why women can have more difficulty after the age of 30, and certainly after 35, conceiving. Now, it’s not just the egg that’s important in fertility. So is a woman’s uterus and fallopian tubes! If there is scarring from healed infections, fibroids, or structural abnormality, a fertilized embryo will not implant. Typically, when a woman goes to see a fertility doctor, they will have hormone levels tested as well as getting their anatomy checked for any physical abnormality. The supplements that we are developing will help with improving women’s hormone levels and response to those hormones.

With IVF, the idea is all about the numbers. So, fertility doctors will give women hormones in an effort to increase the number of mature eggs (remember in nature she only will create one mature egg a month). Once a lady has a bunch of mature eggs, these are retrieved by the doctor. Then with the help of an embryologist, all the gathered eggs are fertilized with healthy sperm. Then these fertilized eggs, or embryos, are grown. Once they grow to day 3 or day 5, they are implanted in the uterus. But… in order for this to occur, a number of things must happen.

  1. Ladies need as many eggs as possible, because not all eggs will successfully be fertilized.
  2. It’s not enough to have a lot of successfully fertilized eggs, the embryos must be of good quality. High quality eggs will survive the IVF transfer process (this includes freezing and unfreezing embryos) and will successfully implant. Low quality embryos will not implant, so no pregnancy will occur.
  3. In essence, we need to make a lot of high quality eggs so we can have high quality embryos. And then, if the stars are aligned, in 9 months, you’ll have a baby!

Now, for men (our supplement to come) there are a number of causes of male infertility. Approximately 15-20 percent of all cohabitating couples are infertile. Of these, in up to 50 percent of cases it is the male factor or the husband who is responsible for the infertility. This means that nearly 7.5 to 10 percent of all men in the reproductive age group are infertile i.e. incapable of fathering children. Our supplement for male infertility, that is due to hormone response, is soon to come!